From Helvetica on 1960s letterhead to a custom font and a global identity system, the Guggenheim's visual branding has had a long and fascinating journey.

Visit the Frank Lloyd Wright–designed Guggenheim New York, part of a UNESCO World Heritage Site. Explore the famed art collection and special exhibitions.

The collection consists of 690 reel to reel audiotapes documenting museum lectures, symposia and radio shows from 1952-1990. Tapes have been identified by title, speaker/moderator and date. The earliest tape in the collection is of a lecture given by Hilla Rebay in 1952 (Series 5).

Learn about the history of the Guggenheim Foundation, from the 1920s to the present.

Featuring new typeface Guggenheim Sans in Latin and Arabic character sets; wordmarks and graphic symbol; and capsule collection of apparel and accessories.

Mariët Westermann, Director and CEO of the Solomon R. Guggenheim Museum and Foundation, shares her thoughts on the institution's new brand identity.

NHPRC logo Go to file . Dates. Creation: 1882-1967 (bulk 1937-1952) Creator. Museum of Non-Objective Painting (Organization) Extent. 46 cubic feet (141 boxes) ... Hilla Rebay records, A0010. Solomon R. Guggenheim Museum Archives. Copy to clipboard. Cite Item Description. Hilla Rebay records, A0010. Solomon R. Guggenheim Museum Archives. https ...

Guggenheim Museum SoHo contains records of exhibitions held at the Guggenheim Museum SoHo at 575 Broadway in lower Manhattan between 1992-2001. Exhibitions in Series 4 coincide with the directorship of Thomas Krens.

NYSCA logo, 9b257e62-7ccc-4377-b5a4-d9a8c6bdfa6e. Solomon R. Guggenheim Museum Archives. Copy to clipboard

Learn about this artwork by Alfredo Jaar in the Guggenheim's Collection Online.