Sources tell SBJ that Subway, an NFL corporate sponsor since 2020, will not be renewing those pricey rights when they expire ...

The newly merged Primo Brands, with $7 billion in revenue and a market cap of $12.13 billion, is one of the nation’s largest ...

Subway activated its NFL rights by supporting the NFL’s flag football and Play 60 youth platforms. The QSR also used costly ...

Cuyahoga County Executive Chris Ronayne said that the Browns’ ask of the county to issue $600M in bonds to help pay for a ...

Legends set a merchandise sales record during the 2025 BNP Paribas Open at Indian Wells for the third year running.

St. Paul Mayor Melvin Carter will ask Minnesota state legislators for $394.6M to help cover the cost of renovations to the ...

The March 19 edition of the SBJ Tech newsletter features a chat with NCAA VP, Chief Technology Officer John Macrina on his ...

Churchill Downs and Ford have renewed and expanded their agreement that sees Ford remain the exclusive automotive partner of ...

NHL Commissioner Gary Bettman said the league and the NHLPA will sit down to begin negotiations on a new CBA the week of ...

MLB and NBC Sports Regional Networks have a new deal to allow blackout-free, in-market direct-to-consumer streaming for the A ...

The NCAA men’s and women’s basketball tournaments begin in full later this week, and NCAA President Charlie Baker talked ...

The system would involve the organization’s proposed Division I league and its two existing divisions, USL Championship (D-II ...