Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and ...

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced ...

NEW YORK – November 6, 2024 – An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, November 5, according to Nielsen.

New platforms emerge, trends skyrocket and yesterday’s winning strategy becomes today’s outdated approach. With the constant ...

New York – November 1, 2024 – The Media Rating Council (MRC) today approved the integration of first-party live streaming data into Nielsen’s accredited National Television service and renewed ...

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen ...

Samsonite, one of the most well-known travel luggage brands in the world, aimed to strengthen the concept of “Aesthetic Engineering” in the second leg of its #TESTEDLIKESAMSONITE (TSL 2.0) advertising ...

For a long time, the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) population has been fighting to be seen and heard. That changed when Kamala Harris became the first South Asian and ...

Avec Nielsen Advanced Audiences, intégrez en toute transparence des audiences de première et de tierce parties dans vos plans ...