Thomas Ashbourne Craft Spirits will be kicking off the holiday season in true craft cocktail fashion, hosting The Happy Hour ...

Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

The character is part of a marketing push that includes digital and in-person activations and Chewbie causing mayhem on “Jimmy Kimmel Live!” ...

The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer’s latest album via its rewards app.

New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.

Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.

Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway, according to a press release. The marketer has partnered ...

Busch Light saddled up a new partnership with professional bull rider Derek Kolbaba as part of the Anheuser-Busch InBev (AB InBev) brand’s continued commitment to country culture, according to a press ...

Chipotle Mexican Grill is giving away up to $1 million in free quesadillas as part of a digital scavenger hunt timed around National Quesadilla Day on Sept. 25, per details shared with Marketing Dive.

Under CEO Tony Spring, Macy’s Inc. continues to reshape its executive teams. Jason Holzman, who most recently led creative for Peacock, has been named senior vice president of creative and production.