Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report ...

Sony Pictures Networks India has appointed Parinda Singh as Head of Marketing for the Hindi Movie Cluster and Sony Marathi.

Adesh Mulkalwar has been promoted to Group Head - Ecommerce at EssenceMediacom. Mulkalwar was earlier Manager-Ecommerce. The ...

This low-cost disruption has raised concerns about the sustainability of high capital AI expenditures, with Nvidia alone ...

Akshat Rathee, Co-founder and MD of NODWIN Gaming, writes on how gaming and gamification have become a powerhouse of ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

The most-awaited CX event of the year is here! The inaugural edition of e4m CX India Awards will be held on February 3 in ...

While some industry experts say 2025 will be a better year in terms of employment, companies like ShareChat, The Good Glamm ...

Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a media format in Bengaluru - Digital Bus ...

Meta has officially announced the launch of ads on its rapidly growing microblogging service, Threads, with a select group of ...

Sridhar Vembu has stepped down as Founder and CEO of Zoho Corp, as per media reports. Sridhar Vembu has taken on a role of ...