One liability of a long career in local search marketing is becoming nonchalant about the fact that Google’s constantly running tests of new Google Business Profile features. You catch a glimpse of ...

Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift ...

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and it’s constantly increasing. There has never been a time ...

SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, ...

These are substantial statistics which highlight how significant money can be both saved and made by centering customer experiences. There are both online and offline blockers on the customer journey ...

Steve Bevilacqua is a Marketing and Creative Technologies expert with more than 23 years’ history directing digital improvement projects and programs for global Fortune 500 organizations, including ...

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive.

AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities and ...

We’ve updated our article on Google’s Privacy Sandbox with news that NextRoll and Audigent announced details of a successful test involving Google Privacy Sandbox ...

OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied ...

Please note that your conversations will be recorded. Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward ...

“I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to jump in and organize.