Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways ...

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging gaps ...

Super Bowl advertising has evolved significantly since the first game in 1967. Initially, commercials were relatively simple and inexpensive, with the first Super Bowl ad costing around $40,000 for 30 ...

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize ...

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from Skai, The ...

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... Congratulations if you chose No. 4. You’ve got a bright ...

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s ...

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big TYech in general and marketing in particular. You can watch an excerpt ...

One of the surprises about the rise of artificial intelligence is the speed and rate of adoption. A study by the Federal Researve Bank of St. Louis shows genAI is being adopted at a rate of 39.5% ...

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as this year. Stouse is working on a book for which he spoke to ...

If your social feeds and inbox look like mine, you can’t avoid the AI hype. I recently read a paper, “In 2025, AI won’t just assist salespeople – it will replace them.” Its focus is on AI-led growth ...