We’ve updated this article with responses from Apollo.io and G2. LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the ...

I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny ...

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce. No doubt AgentSpot, ...

We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social ...

Please note that your conversations will be recorded. As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

Please note that your conversations will be recorded. B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But ...

A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for building an audience, regardless of the business you’re in. For ...