The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

Southwest Airlines executives have unveiled their vision for turning the carrier into an airline gives passengers assigned ...

The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of ...

Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...

Extra legroom, assigned seats, overnight flights: Inside Southwest Airlines' plan for its future ...

A shift away from open seating is expected to begin in the second half of next year, Southwest said. DALLAS — Southwest ...

The budget travel pioneer is doing away with some hallmarks of the no-frills model that made it an industry icon, as it fends ...

On top of vacation bundles and partnerships with international carriers, Southwest says assigned seats will go on sale in ...

Southwest Airlines officials on Thursday explained plans to remodel the airline to change with consumer tastes, as they seek ...

It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...

Southwest Airlines will lay out a strategy on Thursday to turn around its business and restore profit margins to pre-pandemic ...