How Sela and RNID ‘Unsilenced The Crowd’ at Newcastle FC with accessible tech
Winning The Drum Awards for Experience Community-Focused Experience Gold and the Grand Prix is Sela with ‘Unsilence the Crowd ...
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Inside one of the ‘best executions of a brand sponsorship’ Arsenal FC has ever seen
LOLA MullenLowe and Persil’s ‘DESIGNED’ has won Gold in The Drum Awards for Experiential Community-Focused Experience. Here ...
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Few brands want ‘smacked’ by customers. For Heinz, its an award-winning idea
Heinz is the world’s most beloved ketchup. It’s a thick, rich sauce unlike any other, which is why every ketchup fan knows, ...
All of the winners from The Drum Awards for Experience 2024
Prism Sport + Entertainment took the Grand Prix for its work with Sela and Newcastle United, while VML received the President ...
How Canon and RNIB helped blind and partially sighted people feel photography
Winning The Drum Awards for Experience Exhibition Gold is VML UK and Canon with 'World Unseen'. Here is the award-winning ...
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Journalist-turned-marketer Charlie Gilbert of Volt on the key to mastering brand messaging
This VP of marketing comms has learned a lot about the art of compelling communication. Now he’s applying it to one of the ...
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What if Clotted Cream Fudge Cold Brews are doing Starbucks more harm than good?
The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...
Chaotic content reigns on social media, but is it right for your brand?
The trend for chaotic content might’ve gone too far, says Salazar Llewellyn. Let’s hear it for the champions of slow and ...
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If we run agencies like bean factories, creativity will remain at an all-time low
It’s a common consensus that creativity in adland is at a low point. Lucky Generals’s Cressida Holmes-Smith is among the ...
Don’t be the bore at the party with your B2B marketing
Is your B2B messaging falling on deaf ears? Richard Holmes at Ledger Bennett explains why taking a tone-deaf, transactional ...
How BBC Studios projected an experience worthy of Planet Earth III
Winning The Drum Awards for Experience Entertainment Gold is BBC Studios Creative with the ‘Planet Earth III Premiere Event.’ Here is the award-winning case study.
MRI noises scared children. But what if they were part of an audiobook?
Winning The Drum Awards for Experiential Healthcare and Pharma Gold is AREA 23, an IPG Health Company and Siemens ...