It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

Honesty is the best policy, especially in the world of market research. When survey respondents bend the truth, flat-out lie ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...