When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Marketing has been rapidly evolving, along with technology, including hardware, software, and the online ecosystem. Marketers' day-to-day responsibilities, together with what's expected of marketing ...

What proportion of emails sent by marketers ends up in consumers' spam folders, what proportion is flagged as spam, and what proportion is flagged as not spam? To find out, Return Path examined more ...

In Part 4 of this positioning series, I want to discuss the process of selecting which position to take in a market segment. There is, in my approach, a Golden Rule: A strong position is one that ...

Are you looking to get more engagement on TikTok? If so, it helps to understand what drives content discovery and amplification on the platform. An infographic (below) from Giraffe Social explores the ...

The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout ...

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, ...