Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact ...

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some organizations, ...

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how customer experience management ...

AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they require strong governance. As AI agents get smarter ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered ...

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to ...

Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, “In recent weeks, executives from Chinese ...