Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

After introducing their first performance basketball sneaker in December, Jerry Lorenzo and Adidas are evolving their ...

Continuing to rant, Kanye then took aim at adidas’ current top notch designer, Jerry Lorenzo, and basically called him a fake friend who rode his coattails throughout their relationship saying ...

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.” Click to share on Twitter (Opens in new window) Click to share on ...

Kanye West called out designer Jerry Lorenzo, Adidas, and individuals he felt were insincere in their support for him via an Instagram post on January 7, 2025. In his statement, Ye expressed ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

By embracing his origins, Willy Chavarria’s designs preserve the essence of the Chicano aesthetic and its linear subcultures ...

More specifically, the Fresno-born designer took everyone to the American Cathedral, the location of his debut Paris Fashion ...

A beloved clothing brand is extending their partnership with the NBA. Fear Of God Essentials has unveiled a Paris Games ...

Ten years on, it may be easy to forget just how big of a game-changer the Ultraboost was for Adidas. It set the whole ...