Sainsbury’s said it has become the first UK supermarket group to extend a scheme matching the prices of German-owned ...
Sainsbury’s has often been mocked for tea-leafing its strategy from Tesco. Whether it’s Nectar Prices, Aldi Price Match or Everyday Low Prices, they all doff the cap to Tesco. But today’s move to ...
Aldi is regularly voted by consumer group Which? as the UK’s cheapest supermarket. Sainsbury’s, Tesco, Morrisons and Asda all have schemes to price match its prices on everyday essentials in ...
Tesco, Asda, and Morrisons all price match Aldi on some products in their larger stores. Mr Roberts said today: 'Since setting out to put food back at the heart of our business four years ago ...
Other supermarkets have been previously caught out in their bids to match Aldi’s prices. BBC Panorama found that some of Tesco’s price-matched products were not like-for-like with the German ...
It's led to supermarkets such as Sainsbury's, Asda and Tesco to be inventive to bring back value-hunting shoppers. Earlier this year, Morrisons revealed it would price match Aldi on over 200 products.
The group, which has an over 15% share of Britain’s grocery market, trailing only industry leader Tesco, said on Monday its Aldi Price Match scheme would now be available in over 800 convenience ...