WNBA Toronto may be next up to reveal its nickname and logo, but that's only the beginning of building its brand.

I think it would be fair to say that Jonathan Smith is a little more conservative when it comes to the uniform combinations ...

AFL team Adelaide Crows has unveiled a new logo, drawing on the team's '90s roots and throwing back to a previous design. The ...

Moving forward, Bettendorf's youth sports programs and coach-led camps can apply to use trademarked district logos, followed ...

A special edition Toronto Raptors jersey unveiled on Thursday tries to sum up the franchise’s 30 seasons in the NBA.

Artists behind the new designs said they drew inspiration from across East Tennessee, hoping to highlight locations and elements from throughout the area. Luis Lopez is the main artist and visionary ...

Sue Bird highlights Caitlin Clark's unique shooting ability as a powerful response to the WNBA’s lack of dunking.

The new NBA Cup courts will debut Tuesday. How did our trio of writers rank the in-season tournament courts from No. 1 to No.

The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

Washington will also introduce a new helmet, matte black with a gold cage and UW’s signature helmet stripe. The only small ...

The flag was signed by all 12 members of the Dream Team ... Reebok sponsored that U.S. Olympic team, so its logo was on the podium ceremony jackets for athletes across sports. In an episode of “The ...

Nissan will debut its logo on the court ... company powering college sports – is the exclusive multimedia rights holder for Oklahoma Athletics and handles all sponsorships, in-venue signage ...