Advertising has to make an impact to be remembered. Some brands aren't above courting controversy to move the sales dial, but ...

Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from ...

Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, ...

Flywheel in January and Interpublic in December – which got us all excited. Green Square’s Tony Walford explains why he ...

With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...

The Drum’s profile series sat down with some of the industry’s most influential innovators in 2024, from companies including ...

Ash Hamilton assistant creative director, BBH: “By 2025, AI will have replaced all creative jobs – including mine – and ...

We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader ...

Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...

This year, brands had to grapple with culture war politics, find ways to cut costs using AI and think up new ways to ...

As 2025 approaches, spare a thought for advertising’s storytellers who will be commanded to “embrace” Gen AI in 2025. Can ...

Jane Fonda revives her aerobics legacy for a new generation in Meta Quest’s VR fitness campaign. Combining nostalgic 1980s ...