RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s resolutions with a campaign that combats “B.S.” in ads, according to a press release. The effort, ...

With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. There’s arguably no holiday tradition more beloved (or more ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands ...

Women represented almost half of the 2024 Super Bowl’s viewers, making for a record-breaking increase in women viewership, according to the NFL. While it is possible, even a bit likely, that the big ...

Squad, a one-stop solution for influencer marketing, today launched its exclusive “Sponsor” button on Famous Birthdays that will revolutionize how brands and agencies collaborate with internet ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok has had a win in its ongoing challenge ...

Orangetheory Fitness launched a new brand campaign platform entitled “Every Reason is the Right Reason,” according to a press release. The effort is the first under the group fitness company’s recent ...