See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

Please note that your conversations will be recorded. It’s always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our ...

How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.

Please note that your conversations will be recorded. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building ...

Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple ...