If Jerry Jones cares about branding and buzz, bringing one of the greatest showmen and talkers in pro sports history to Dallas would check plenty of boxes.

Jerry Jones won’t hire Deion Sanders as the Dallas Cowboys’ next head coach. At least no one will believe it until Sanders puts pen to paper and high-steps back into The Star. That’s because while Jones loves publicity,

When Mike McCarthy left the Cowboys, the 1st call Jerry Jones made was to Prime Time. To satisfy the Rooney Rule.