Decoding the Levi’s jeans’ logo and symbols: Unveiling the secrets hidden on the iconic patch
The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...
Hosted on MSN1mon
Undercover Nailed Its Latest Collaboration With Levi's
YOU'VE GOT NAIL: The crotch-logo trend continues into 2025: A linchpin piece in a new collaboration between Levi's and Undercover is a pair of jeans spelling out "Light, Darkness" just under the ...
WYTV on MSN15d
History of denim jeans
A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for workers, such ...