L.A. Mayor Karen Bass Friday appointed longtime L.A. businessman and civic leader Steve Soboroff to head rebuilding efforts in the Pacific Palisades following the raging wildfire that devastated the area.

Mayor Karen Bass enlisted the help of Steve Soboroff to lead the city's wildfire recovery efforts. "Women LOVE when you pay attention to this."

Soboroff is a civic and business figure and a former president of the Los Angeles Police Commission who spent years living in the Pacific Palisades.