TAG Heuer Returns

TAG Heuer Is Now the Official Timekeeper for Formula 1
LVMH -owned TAG Heuer is officially returning as Formula 1 ‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex.
TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.
How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Formula 1 season hasn’t even started, and TAG Heuer has already been crowned a winner. Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper,
Tag Heuer Reigns as F1's New Timekeeper
Tag Heuer replaces Rolex as Formula One's official timekeeper under a 10-year partnership with LVMH. Reviving its long-standing association with F1, the brand will feature prominently at races with branding and activations.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
TAG Heuer returns to Formula 1 as official timekeeper
TAG Heuer has been announced as the official timekeeper for the 2025 Formula 1 season. The brand has a long history with the sport, and returns to replace the outgo
Luke Littler's Tag Heuer Carrera Chronograph is a Watch Worthy of a Champion
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
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TAG Heuer Continues Its Horological Tribute To Ayrton Senna
Coinciding with the Netflix series, TAG Heuer’s latest limited-edition Carrera chronograph is a tribute to Ayrton Senna's ...
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TAG Heuer becomes official timekeeper of Formula 1
The luxury watch brand will have a significant presence both on and off the track, through trackside branding, Fan Zone and ...
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TAG Heuer replaces Rolex to become F1's official timekeeper from 2025
Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper.
Start of F1 races will look very different in 2025 with major change for first time in over a decade
Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing ...