The athletic retailer won an auction to acquire the assets of the bankrupt seller of Michigan Wolverines clothing and paraphernalia.

Proceeds will go to satisfy Heritage's creditors as part of its Chapter 11 bankruptcy. Rally House's new stores are on State Street, Main Street and across from Michigan Stadium, according to a Tuesday news release.

Rally House has expanded its store count in Ann Arbor, MI, following its takeover of three former M Den stores. It now has four stores in the region and 23 in the state.

The M Den locations in Ann Arbor will have a new tenant. Rally House has bought three retail spaces occupied by M Den, the former official apparel store of University of Michigan athletics. Rally House announced the news on Tuesday.

Rally House, a national leader in the sports and local merchandise industry, is excited to announce its expansion in Ann Arbor, Michigan. After taking over three former M Den retail spaces, Rally House is increasing its total storefront count in the city to four with 23 statewide.