Attendees of the Dreamforce conference in San Francisco love being the butt of the joke. Last year, Seth Myers entertained them during a 40-minute set that poked fun at the tech industry’s liberal use of self-affirmations.

Dreamforce, just a few blocks from SFGATE’s office in San Francisco, is a yearly reminder of Salesforce’s love for branding and its global clout — about 45,000 people were expected to attend. Like last year,

Attendees of the giant, annual Dreamforce conference in San Francisco ... On Thursday, the roasting came courtesy of comic John Mulaney, who, like Myers, reportedly used elements of his standard ...