Indian telecom major Bharti Airtel will be offering non-banking lender Bajaj Finance's financial products in the country, the companies said on Monday. Airtel will initially offer Bajaj Finance's products through its application,

As of now the two products of Bajaj Finance have been piloted on Airtel’s app. By March, this number would go up to four. These products are business loan, gold loan, co-branded EMI card, and personal loan.

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As part of the one-of-a-kind partnership, two products of Bajaj Finance have been piloted on the Airtel Thanks App, both the companies said in a joint statement. By March, four products of Bajaj Finance will be available to customers on the Airtel Thanks App.

Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App for seamless and secure customer experience, and later through its nation-wide network of stores.

Bharti Airtel and Bajaj Finance have partnered to create a large digital platform for financial services in India. Airtel will offer Bajaj Finance’s products to its 370 million customers, aiming for financial inclusion through a combined digital strategy and distribution network.

Bharti Airtel and Bajaj Finance have announced a strategic partnership to create one of India’s largest digital platforms for financial services and transform last mile delivery. The one-of-a-kind partnership brings together Airtel’s highly engaged customer base of 375 million,

Gopal Vittal, Vice Chairman and MD, Bharti Airtel, said, “We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business.”

Bajaj Finance share price surged 3.6% after partnering with Bharti Airtel to enhance financial services through a digital platform. The stock achieved an intraday high of ₹7,442.60 as the collaboration aims to boost digital inclusion.